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Ford and IDSA to host 'Designing Innovation' live design panel discussion tomorrow

Freeman Thomas, strategic design director at Ford, will take part in a live design panel discussion on Wednesday 7 May. The panel, hosted by Ford and the Industrial Designers Society of America, will also include CEO of industrial design firm Fuseproject Yves Béhar, and Christopher Williams, business development director at product design and company Lime Lab. Topics will how technology plays a role in design; how designers shape consumer behaviors and responses to innovative products; and how products both stand out from and fit in with the world around them.

NHTSA investigating Toyota Prius hybrid for steering-shaft concerns

The National Highway Traffic Safety Administration announced Monday it will look into whether steering shafts in Toyota Prius models spanning from 2004 through 2009 model years are defective. According to the Detroit News, NHTSA has already recalled the Toyota Prius twice for steering-shaft problems. In 2012, 669,000 Prius vehicles from 2004-2009 model years were recalled to replace the steering-shaft extension assembly.

Peugeot 207 S16 announced

Peugeot has revealed the slightly shouty Peugeot 207 S16 The last few days new from Peugeot has been all about the Toyota recall mess and having to drag in a pile of 106s for the sticky throttle fix.  So it’s nice to report a new car from Peugeot instead (particularly if you’re in to boy-racer Peugeots) with a limited edition Peugeot 207 on offer. Peugeot has announced the Peugeot 207 S16 to celebrate its domination of the Intercontinental Rally Challenge for the last three years, and of Kris Meeke in winning the 2009 IRC drivers’ title.