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Ford Fiesta Sport+ launched

Ford is launching the Ford Fiesta Sport+ Now the latest Ford Fiesta has matured nicely in to the market, Ford are busy tweaking what the Fiesta has to offer in response to feedback from sales in the first year (over 350k sold). We had a revision of the Fiesta range back in October (models tweaked and a new top-end Fiesta Individual revealed) and before that we had the Fiesta Sport, an all show and no go version. But now we get the Ford Fiesta Sport+ if you want your Fiesta to look ‘Sporty+’.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

SsangYong XIV-2 concept at 2012 Geneva Motor Show

There might just be something stirring at Korea's number three carmaker. Further proof has come in the shape of the XIV-2, what SsanyYong is calling a premium 'convertible' CUV – that's crossover utility vehicle  – which is making its debut in Geneva. Convertible, crossover, SUV – that's called hedging your bets isn't it?