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2104 Mercedes C-Class: First exterior photos leak
Tue, 29 Oct 2013Mercedes started to tease the 2014 C-Class last week, followed quickly by the first official interior photos of the new C-Class. Now we get the first leaked photo of the exterior. Looking very much like an evolution of the current C-Class – but with overtones of both the CLA and new S-Class – the new C-Class is going to have to be special to compete not only with the BMW 3 Series but also Mercedes own A-Class range.
Peugeot RCZ View Top: It’s an RCZ with a Venetian blind for a roof
Sun, 03 Mar 2013Magna Steyr is showcasing its technology with the Peugeot RCZ View Top Concept featuring a roof made of folding glass panels. The USP of the RCZ is its Zagato-esque double-bubble glass roof, a daring (and expensive) design feature for a modestly priced production car. But what the double-bubble roof does is give a little bit of extra headroom in the back of the RCZ which makes it just about useable for vertically challenged passengers.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.