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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

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Mini Rocketman concept

Mini is set to hark back to the brand's heritage at the 2011 Geneva show. Tapping into more than just the name, the Rocketman concept car is a diminutive city car that measures in at just over three meters in length. The Rocketman is said to be a response to 'the fundamental requirements of mobile lifestyles in big cities'.