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Jaguar/Land Rover Virtual Reality Center

Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.

Honda names new vehicle Accord Crosstour

Honda has officially named its new crossover that is set to arrive in the United States this fall: It's the Accord Crosstour. The name has been widely used to describe a new vehicle in the Honda lineup and was confirmed Tuesday morning in a statement from the automaker. The vehicle will be a 2010 model.

Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.