Blue Ford V8 Engine on 2040-parts.com

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Alfa Romeo 4C (2013) first official pictures

This is, at long last, the production-ready Alfa Romeo 4C. The mid-engined sports car will make its debut at the 2013 Geneva motor show in March and go on sale shortly afterwards in Europe. The 4C will also spearhead Alfa’s revival in the United States.

New car sales soar in 2014

NEW CAR SALES in the UK and most of Europe are up for the first half of 2014 compared to the same period last year. The UK recorded a 10.6% rise in new cars sales against a European average increase of 5.8%. Out of all the countries in the European market, 24 out of 30 showed an upturn in new car sales between January and June 2014.