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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

MINI Canyon in 2012

The MINI Canyon - a 2 Door MINI Countryman What on earth is a MINI Canyon, I hear you ask? You’ll be shocked to know it’s yet another iteration of the ubiquitous MINI, and it’s due to hit our roads in 2012 if the rumours Auto Express are pushing are to be believed. The MINI Canyon is said to be a 2 door MINI Countryman based on a shortened Countryman platform and featuring the Countryman’s AWD option.

Running flat out: BMW is a leader in pushing run-flat tires

BMW is getting ready to launch its next-generation compact SUV, the X3, and it will ride--as most BMWs and Minis sold today--on run-flat tires. Of all the companies producing cars today, BWM has embraced run-flat technology like no other. Chevrolet with the Corvette, and some Lexus models, among others, use run-flats in certain applications.