Blue Ox Baseplate Ford Explorer Xlt V6 4 Wheel Drive Bx2160 on 2040-parts.com

Renault Zoë ZE electric car 'to cost £13,000' in UK

By Tim Pollard Motor Industry 13 May 2010 07:55 Renault's new electric cars may turn out to be cheaper than we expected. We had been looking to a price comparable to modern turbodiesels, but a senior executive has told us that the new 2012 Zoë ZE city car will be priced from just €15,000. 'The Zoe will cost around €15,000, or £13,000 in sterling,' said global vice president of sales and marketing, Stephen Norman.

Range Rover Evoque heads for the Dakar Rally

Range Rover Evoque Dakar Rally Land Rover are pretty chuffed with the way the new Range Rover Evoque has been received; feedback from the trade is hugely positive and buyers are queueing up to grab the Evoque – even with its premium prices. So the news that the British Excite Rally Raid Team will be running the Evoque in the Dakar rally will be a nice bit of off-road gloss to add to the street cred the Evoque already has in spades. The Dakar Rally is the world’s toughest car competition, run over gruelling terrain between Paris and Dakar.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.