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In its first year, Indy 500 'glamping' shows potential

For the first time, the Indianapolis Motor Speedway offered “glamorous camping” or “glamping,” on the track's infield during the Indy 500. Across a small lake from the Brickyard Crossing Golf Course's eight hole, IMS settled “Glamptown,” a village of 70 10-foot x 15-foot canvas tents. The tents were available with the choice of a comfortable queen bed, double beds, or two to four military-style cots.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Toyota EV concept confirmed for Detroit 2009

Toyota EV concept confirmed for Detroit 2009 By Ben Pulman First Official Pictures 23 December 2008 16:48 Toyota has (succinctly) announced that it will unveil a new battery-electric concept car at the Detroit motor show in January 2009. And that’s it – alongside a solitary teaser photo that’s all we’re getting out of the Japanese automotive giant for now. But a source inside Toyota GB confirmed to CAR that this concept is not the new Prius, and that the production version of the infamous petrol-electric hybrid will debut alongside this EV concept.