Blue Sea Systems 4027 Panel Back Insulating Cover on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Audi A8 W12 LWB (2010): the first official photos

By Tim Pollard First Official Pictures 16 April 2010 10:31 Audi today announced the new long-wheelbase A8 L. Due to be unveiled at the 2010 Beijing motor show, the stretched Audi A8 will be popular with the chauffeur crowd and the extra 130mm in the wheelbase liberates oodles of space for back-seat loungers, judging by these first official photos.The new A8 L now tops 5267mm in length and Audi points out that makes it longer and wider than any of its LWB rivals.The new W12 spec Audi A8It's excess all areas with the new A8 L – Audi's previewed it with the group's W12 petrol engine. It's now 6.3 litres in capacity, fitted with FSI direct injection and develops 493bhp and 461lb ft.

Early Mercedes sells for £720,000

ONE OF the oldest surviving Mercedes cars has sold at auction for an astronomical fee. The Mercedes Simplex 28/32 HPs Phaeton eventually sold for £720,000 at the Coys auction house True Greats sale in London. Still in complete and roadworthy condition, the car was reported to be in superb, drivable condition before its sale, which was the first time it had been auctioned in its near-109-year life.