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Ford justifies its Vignale sub-brand (video)
Tue, 24 Sep 2013The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.
Studio Focus: SAIC European Design Centre
Tue, 18 Jun 2013SAIC European Design Centre Brands MG and Roewe Established 2010 (in current guise) Location Longbridge, UK Staff 35 Studio leader Martin Uhlarik SAIC's presence in Europe is limited at best through its MG brand, but if its sales are almost exclusively concentrated in its home Chinese market currently, MG's design roots are firmly planted in its spiritual British soil. All current Morris Garages cars – the MG6, 3 and 5 (in chronological order) as well as the CS concept shown at the Shanghai motor show in April – are products of SAIC's European Design Centre in Longbridge, near Birmingham in the English midlands, albeit finalized in Shanghai. The studio was opened in 2010 after a £5million investment in SAIC's UK Technical Centre but such are the ambitions of the company that it has already received a further £1.5million investment to almost double its size.
Lamborghini Gallardo LP560-4
Tue, 04 Mar 2008By Ben Barry Motor Shows 04 March 2008 20:35 What’s new on the Lamborghini stand? The Gallardo LP560-4. The 560 stands for the 560ps (552bhp) that’s come courtesy of the all-new 5.2-litre V10 engine (previously 5.0-litre and 520bhp – and 20kg heavier), the 4 relates to the four-wheel drive system that usually splits torque 30/70 front-to-rear.