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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Concept Car of the Week: Oldsmobile Golden Rocket (1956)

From 1949 to 1961, General Motors ran its own motor show. Called Motorama, the annual event was a showcase for concept cars which revealed prospective design and technology directions for all of GM's brands and for cars in general. Each year, one-off creations were designed and built for GM's multiple divisions, from Chevrolet all the way up to Cadillac.

Interior Motives Design Conference 2005 announced

Inside the car industry some of the world's most talented designers seek to create exciting, safe, comfortable and desirable products that exceed the expectations of their customers. But consumer expectations of form and function are advancing faster than many companies can innovate, and the result is that there is a shortfall in exciting and emotional products. Yet the demand for them is real.