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Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.

Interior Motives Europe Conference 2008

Interior Motives magazine hosted its fourth annual design conference at the Santo Stefano Hotel in Turin, Italy - the official World Design Capital 2008 - from June 17 to 19 this year. A melting pot for innovative ideas, the conference featured enlightening presentations from some of the world's leading designers, all revolving around the theme 'Intelligent Design for Tomorrow's World'. Held over the course of two days, the conference began with a session entitled ‘Redefining Luxury' chaired by CEO and Managing Director of Torino Design, Roberto Piatti.

New Mercedes S Class Coupe caught on video ahead of production debut

New Mercedes S Class Coupe caught on video ahead of production debut The new Mercedes S Class Coupe – the coupe version of the 2014 Mercedes S Class and a replacement for the old Mercedes CL – arrived as a concept at the Frankfurt Motor Show in September. And it looked very good. Now, with a debut of the production version of the S-Class Coupe likely to arrive at next month’s Detroit Auto Show, we have a quick look at the new S-Class Coupe on-road in a short spy video, albeit covered in the de rigeur swirly black and white camouflage.