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New Range Rover Sport takes on Pikes Peak – and wins

The new Range Rover Sport takes on the Pikes Peak Hillclimb Pikes Peak is an unforgiving Hill Climb, spanning 12.42 miles and 156 corners, rising to 4,300 meters above sea level with oxygen levels at the top down to just 58 per cent of those at sea level, making it incredibly hard for both man and machinery to function. But despite the challenge, Land Rover has taken the new Range Rover Sport up Pikes Peak in a new record time for a production SUV, covering the 12.42 mile course of twists and turns in just 12m 35.61s at an average speed of 59.17mph. You won’t be surprised to learn that Land Rover choose to use the new RRS with the 5.0 litre Supercharged engine for the record run, but apart from fitting a roll cage and harness seatbelts, the Sport had no modifications at all.

Jaguar/Land Rover Virtual Reality Center

Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.

AMG Performance Media mines data from Mercedes-Benz rides

AMG, creator of all of the best Mercedes-Benzes, posted a video of a new option for the high-performance models called AMG Performance Media. Performance Media is a $2,500 option on AMG-badged Benzes that turns the COMAND display into race control. Using the system, drivers can switch among gauges showing speed or acceleration, lateral and longitudinal g-forces, lap times and oil and trans temperatures.