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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Hongik University's transportation design process

Hongik University in Seoul, Korea, is one of the preeminent design schools in the country with a diverse range of programs. But the school's transportation design department has also developed a unique approach for concept ideation. At the International Transportation Design Forum in Pforzheim, Germany, Professor Joo Hyun Chung from the school's Transportation Design course gave Car Design News an exclusive insight into the process, explaining how students express their ideas into 3D surfaces directly, using materials such as paper and wire for the first exploration of the form rather than the traditional 2D to 3D process.

Mitsubishi to recall i-MiEV to fix airbag sensor

Mitsubishi will recall 261 of the company's 2012 i-MiEV electric vehicle for a potential faulty airbag sensor. According to Mitsubishi, the front airbags could deploy late or not at all during a crash, due to a software compatibility issue. Mitsubishi will notify owners to replace the sensors if their vehicles are affected.