Bmw 318 Oil Filter Housing 1984-1999 4cyl M44 M42 E30 E36 318i Z3 1.9l Oem on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

GM to build eight-speed transmission in Toledo

General Motors is directing $204 million of a $2 billion investment in its U.S. plants toward building an eight-speed automatic transmission in Toledo. Automakers are turning to transmissions with more gears to meet more stringent fuel-economy regulations.

The 2011 Volkswagen Touareg rolls out with a new hybrid powertrain

Volkswagen is banking on the fuel-saving properties of a new gasoline-electric hybrid drivetrain and what it describes as a wholesale improvement in quality levels to bolster North American sales of its second-generation Touareg. This new Touareg represents VW's first foray into the premium-hybrid-SUV market, which includes gasoline-electric entries from BMW, Lexus, Mercedes-Benz and Cadillac, among others. Further competition will come from a similarly powered version of the new Porsche Cayenne, alongside which the new Touareg was developed.