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Record-setting Ferrari hydroplane heads for RM's Monaco auction

A record-setting Ferrari-powered 1953 hydroplane, ARNO XI, will cross the block in May at the RM Auctions event in Monaco. The hydroplane set the speed record for a boat of its size on Lake Iseo in northern Italy, running up to 150.19 mph. Designed and built by Achille Castoldi—a friend of Ferrari Grand Prix drivers Alberto Ascari and Luigi Villoresi—convinced Enzo Ferrari to provide knowledge and technical assistance to help develop the world-record-holding boat.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

LA Design Challenge 2010 announced

This year will see the seventh running of the annual LA Auto Show Design Challenge when the industry circus hits the US west coast in November. All participating studios have been tasked to envision a 1000lb (454kg) 2+2 vehicle that is both comfortable and secure while delivering satisfactory driving performance without sacrificing the emotional connection and beautiful styling today's consumers demand. For the first time, design studios from outside the US – from both Germany and Japan – will compete for the prize.