Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Chrysler announces employee pricing, $6,000 rebates

Chrysler LLC, reeling from plunging U.S. sales and bulging inventories, will offer all customers the same prices paid by employees and boost rebates to as much as $6,000. The program, called "Employee Pricing Plus Plus," begins Monday on Jeep, Dodge and Chrysler models.

Smart Forvision concept

Smart will unveil its new Forvision concept car at the 2011 Frankfurt motor as the manufacturer continues its preview its future design direction. In the last 12 months the company has revealed its Forspeed and eScooter concepts, with the latest addition designed to keep to the original ForTwo's green specifications. The Forvision uses the latest Smart electric drive system, which Daimler claims will add approximately 20 percent to the range of the current electric Smart, with an EV range of around 110 miles. The vehicle's paintwork and glass can reflect heat – on a hot day it can apparently cool the interior by around 20° C. The concept also has a glass roof, with Daimler is in the process of developing transparent solar charging technology.