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BMW ‘reveals’ new EfficientDynamics prototype

BMW has established a Web site called www.dontblogabouthis.com with the express purpose of revealing a prototype being used to test a new gasoline-electric driveline earmarked for a future sports car. It’s expected to be launched in 2012 as part of BMW’s EfficientDynamics program. Featuring two short videos and four photographs of a 6-series based prototype, the Web site provides no additional information about the prototype other than to suggest that the car in question is “more than a 6-series”and is “not in its final stage.” Close inspection reveals the matte black BMW mule has a new front end resembling that of the one-off EfficientDynamics concept revealed at last year’s Frankfurt motor show.

Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.

2014 Kia Soul “Red Zone” takes it to the house

Kia Motors America announced its first special edition for the second generation 2014 Soul, dubbed “Red Zone.” This quirky, boxy compact car will get a head-to-toe makeover, taking inspiration and design cues from the 2012 Chicago Auto Show favorite, the Track'ster concept. The exterior of the Soul gets bright white paint, accented by pops of red. The grille, front and rear fascias and side skirts also will receive the distinguished red embellishments, adding to what Kia describes as “the aggressively styled body kit.” Custom 18-inch alloy wheels complete the “Red Zone” makeover.