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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Pace cadets: At AMG academy, students take their finals with their right feet

Mercedes-Benz USA launched the AMG Challenge in 2002, a program touted as "a chance to experience the thrill of driving the newest Mercedes AMGs on some of America's best racetracks." This year, MBUSA abandoned the Challenge in favor of the AMG Driving Academy, a multistage driver-development program pioneered by AMG in Europe. The difference? According to Greg Clark, AMG manager, "the Challenge was more about the cars, while the Academy is more about the driver." Having participated in both the Challenge and now the Academy, we'd say that difference is subtle, at least as it applies to the one-day program.

Lotus Europa bites the dust

The Lotus Europa is no more. It is an ex Lotus. Lotus had a Europa in the 1960s.