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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Lotus snags Ferrari designer

Another Ferrari man is heading for Lotus. Donato Coco will take over as director of design for the British company on Jan. 4.

Schumacher being taken out of coma

MICHAEL SCHUMACHER is being slowly brought out of his induced coma but a leading neurosurgeon has warned it remains too soon to determine his long-term prognosis. Seven-times Formula One world champion Schumacher, 45, has spent the last month in the University of Grenoble hospital fighting for his life after sustaining brain injuries following a skiing accident in the resort of Meribel. Concern was growing as to whether he would ever make a recovery, or even wake again, but manager Sabine Kehm has now provided official confirmation that steps are under way to bring him out of his coma following the accident on December 29.