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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Regent Street Motor Show to return for 2014

THE REGENT Street Motor Show is set to return to the streets of the capital this November, after organisers confirmed a date for the ultra-successful event. After the huge success of last year’s Show, once again the world-famous West End shopping street will be closed to traffic for what is now firmly established as the UK’s largest free-to-view motor show. In 2013, the traffic-free zone was extended to stretch from Piccadilly Circus right up to Oxford Circus for the very first time.

Volvo debuts S60L for the Chinese market

If you've tried the Volvo S60, did you get the feeling that it might benefit from a little more legroom in the back? The first-generation S60 and the second-generation S60 are fine automobiles, but if there's one gripe we've heard from owners about their cars, it's that rear-seat legroom could be a tad more generous (on that one day of the year when they have more than two people in the car). For the 2014 model year, Volvo is introducing a long-wheelbase version of the sedan, dubbed the S60L, but it will be available only in the Chinese market where long-wheelbase sedans are "a thing." The S60L will have a wheelbase that is 3.1 inches longer than the standard model, for a total of 112.4 inches, all benefiting rear-seat passengers.