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Buick Excelle and Invicta at Beijing

By Guy Bird Motor Shows 21 April 2008 16:02 Why would such a quintessentially American brand like Buick unveil its cars in China first? Simple economics: China overtook the USA as Buick’s number one market over a year ago, allegedly on the back of the reputation of the old emperor of China having a preference for the brand. Buick (and parent brand GM) couldn’t be happier as the Buick Excelle has become a top ten seller over here. Buick’s double launchGiven this Chinese love it makes perfect sense for GM to launch not one but two cars at the 2008 Beijing motor show.

Fiat 500 Abarth USA: A sexy little number

Fiat 500 Abarth USA - Seduction Fiat had high hopes for the Fiat 500 in the US, hoping to emulate the success MINI has enjoyed by tickling the trendy button in US car buyers’ brains. But that plan hasn’t been an unmitigated success. Talk to car lovers in California and they’ll say there’s a Fiat 500 outside every coffee shop; same in New York.

Maybach reaches end of the line

Daimler AG is set to announce the closure of its Maybach ultra luxury brand this weekend, according to reports. The underperforming 57 and 62 limousines are to be killed off in 2013, following a decision from chairman Dieter Zetsche who has elected not to invest in their respective replacements for 2014. Following a concept car preview at the 1997 Tokyo motor show, Maybach was resurrected in 2002 after Daimler AG failed to purchase either Rolls-Royce or Bentley from then owners, Vickers.