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Lotus Clark Type 25 Elise SC (2008): first official pictures

By Ben Pulman First Official Pictures 05 June 2008 11:41 Lotus has unveiled its first special edition supercharged Elise. Dubbed Clark Type 25 Elise SC, the new model commemorates legendary F1 driver Jim Clark, who died 40 years ago at Hockenheim. Inspiration comes from the Type 25 F1 car Jim Clark won the 1963 world championship in, so the SC is British racing green with a central yellow stripe, plus black and silver Lotus Sport wheels.

Toyota Camatte 57s concept

You may remember last year we reported the unveiling of a customizable, modular little concept car called the Toyota Camatte at the Tokyo Toy Show. This year Toyota has returned with an updated version called the Camatte 57s with more scope for families to personalize their space-framed little machines with a total of 57 external panels (as its name suggests) as well as the removal of the roof which apparently "adds to the fun factor and allows everyone on board to enjoy the colorful exterior they have created". Like last year's car the driving position can accommodate both adults and children with gown-ups sat in the right rear seat able to intervene should the infant pilots go astray.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.