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Koenigsegg to push Saab Upmarket

The Saab Aero -X. Would work well with Saab's upmarket future We’ve covered Christian von Koenigsegg’s quest to take over Saab a fair bit this year. All that seems to be firmly on track with the finance sorted and partners – including China’s BAIC – on board.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Antique Automobile Club of America celebrates 75th anniversary

The 15 founders of the Antique Automobile Club of America would be proud: The organization's membership has grown to nearly 60,000 since the club launched in 1935. And to celebrate its 75th anniversary, the AACA will hold a four-day celebration, June 30-July 3, in Louisville, Ky. A car show on the last day will be the spotlight event, and more than 600 vehicles spanning more than a century will be displayed.