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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

2013 Mercedes SLS AMG GT revealed

Mercedes-Benz has revealed two additions to the SLS range with the Mercedes SLS AMG GT Coupe and Roadster with more power and cosmetic tweaks. It’s almost exactly a year since we had the last addition to the Mercedes SLS range when MB took the roof off the Gullwing to give us the SLS AMG Roadster. And now the range of SLS road cars is about to double with the addition of a more powerful SLS Coupe and Roadster in the guise of the new Mercedes SLS AMG GT.

Aston Martin and Mercedes tie-up over Lagonda

Probably the biggest surprise of the Geneva Motor Show was the arrival of the Lagonda Concept. Although the revival of the Lagonda Marque had been much speculated upon, particularly with Lagonda celebrating its 100 year car making anniversary this year (an all the marketing opportunities that offers) no one had seen a super-luxo SUV on the horizon. Lagonda Concept - Based on the Mercedes Benz GL Most car journos attending, us included, did react fairly negatively.