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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Four CCS students win awards in 22nd annual Michelin/CCS competition

Michelin and the College for Creative Studies (CCS) in Detroit, Michigan recently held their 22nd Annual College for Creative Studies Design Competition at the A. Alfred Taubman Center for Design Education. Four CCS transportation students are receiving the exhibition opportunity of a lifetime when their winning designs are displayed in a special Michelin exhibit at the 2011 North American International Auto Show (NAIAS) January 10-23, 2011.

Fiat 500 (2007): first official pictures

By Ben Pulman First Official Pictures 21 March 2007 09:49 Is it a Trepiuno, Cinquecento or 500? Welcome to the new Fiat 500 - due to launched 50 years to the day after the unveiling of the original 500. That car became an icon, and Fiat is hoping for more of the same with this modern interpretation, the most exciting launch in Turin for a generation.