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Ferrari HY-KERS hybrid (2010) at Geneva motor show

By Tim Pollard First Official Pictures 02 March 2010 08:36 Ferrari today showcased its latest green fuel tech in a new 599 GTB Fiorano concept car dubbed HY-KERS. Maranello announced a five-year eco plan in 2007 when it unveiled the Mille Chili and the HY-KERS is the latest step in the programme. It's a high-performance supercar to display how frugal consumption and razor-sharp responses can go hand in hand, say the Ferrari engineers.Ferrari HY-KERS: the detail The 599 is equipped with a hybrid system claimed to add little extra weight over a conventional V12 599.

Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

One Lap of the Web: DTM memories, Hemi anniversary, and one ugly motorcycle

-- Hot Rod Magazine dives deep into the cylinder bores of the 426 Hemi, which celebrates its 50th birthday this year. Elana Scherr's chat with Don Garlits at a Waffle House in Ocala, Florida has to be the most inspired thing to ever happen at a Waffle House. Check it out here.