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Acura shifts focus to sensible Gen Y shoppers

Honda is ready to begin the makeover of its Acura premium brand this spring, and the timing could hardly be better. In addition to the new ILX small sedan and redesigned RDX compact crossover coming in spring, a tease of the redesigned RL flagship due this fall will be shown at the New York auto show in April. Then, the volume leading TL sedan and MDX mid-sized crossover are slated for 2013 redesigns.

Audi: Electric Turbo, e-Gas & Intelligent Hybrids

Audi are developing new technologies to make cars more efficient including synthetic fuel, electric turbos and intelligent hybrids. Necessity is the mother of invention, and increasingly stringent CO2 emissions targets imposed by governments are making car makers ever more resourceful in their quest to cut emissions. The fact that CO2 emissions are not the bad guy – that’s NOx and particulate emissions – means the environmental benefits are not a panacea for a better climate, but benefits from new technology are nonetheless real.

Pagani teases new C9 V12 supercar

Pagani has just released a second teaser video that previews its new supercar; currently known by the internal codename C9, the latest rumour doing the rounds is that Pagani has registered the name Huayra for its Zonda successor. Pagani will unveil the new C9/Huayra at the Geneva motor show in March 2011 – it’s powered by a twin-turbo, AMG-developed V12 engine. You can watch the videos at www.deusventi.com – there are three more to come before the new Pagani is officially unveiled.