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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Peugeot Exalt concept (2014) updated for Paris motor show

By CJ Hubbard First Official Pictures 05 September 2014 16:47 Peugeot has updated its Exalt concept car for the 2014 Paris motor show. Compared to the version that appeared at the Beijing motor show in April, the revised Peugeot Exalt features a new colour scheme, new materials – and an electric scooter in the boot. To recap, the Exalt is a large saloon that follows on from the Onyx concept of 2012.

Jaguar C-X16 ‘production concept’ car revealed ahead of Frankfurt

Jaguar C-X16 - the new Jaguar XE We’ve been running stories on Jaguar’s spiritual successor to the E-Type – the Jaguar XE – for what seems like an eternity. Now, finally, the reality starts to catch up with the expectation  with the release of a single sketch of the  Jaguar C-X16 ‘production concept’ car. The C-X16 Production Car is, according to Jaguar, a first look at the production concept which will make its global debut at the Frankfurt Motor Show.