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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

MPs call for medicals in whiplash claims

Anyone claiming for whiplash following a crash could be subject to a medical examination before receiving a payout, if MPs get their way. This is a proposal from a report published by the House of Parliament’s transport committee looking at ways to drive down the cost of car insurance. Cost of running a car decreasing Average cost of car insurance down 12.5% When MPs first called for the UK’s whiplash epidemic to be ended, chair of the report Louise Ellman MP said: “Whiplash injuries can have debilitating consequences for those who suffer them.

Government sets drug-drive limits

Plans to introduce a drug-drive limit have edged closer as limits for 16 different drugs have been approved. Eight prescription and eight illicit drugs have been added to the regulations which will be introduced this autumn, meaning it’ll be an offence to be over the prescribed limits. Police ‘spitalyser’ to catch drug-drivers Young people in drug-driving shock Police will be clamping down on people who drive after taking drugs such as cannabis with a limit of 2 micrograms per litre (mcg/l), cocaine (10mcg/l) and ecstasy (10mcg/l) – while people who take prescription drugs like morphine (80mcg/l) and diazepam (550mcg/l) will also have to be careful not to break the limit.