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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Le Mans regulations for 2014 announced

The organisers of the Le Mans 24-hour have announced a raft of radical new rules on the eve of the 2012 race - including the less restricted use of hybrid power for the top-flight LMP1 racers from 2014. The governing ACO (Automobile Club de l'Ouest) unveiled the major changes due in two years' time as the teams start the 80th 24 Heures du Mans event which runs from Saturday 16 - Sunday 17 June 2012. In order to stay in tune with our environmentally-conscious, economically-chastened times, the focus of the alterations is to improve the efficiency of the elite LMP1 cars' technology and cement a link with roadgoing hybrids, as well as making the race cars safer.

Alfa Romeo 4C hits the track (video)

The Alfa Romeo 4C (pictured) out on track – on video The Alfa Romeo 4C has been on its way for longer than it should have been. But Alfa Romeo finally got round to revealing the 4C in prodiction spec at the Geneva Motor Show in March, and visitors to this year’s Goodwood Festival of Speed later this month will get to see the 4C strutting its stuff up the hillclimb. But ahead of that dynamic debut, Alfa has released new video of the 4C out playing on the Balocco Racetrack in Italy, with a few wailing exhausts notes but far to much dramatic music as a soundtrack.