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Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Toyota Auris Hybrid Review and Road Test (2011) Part 2

Toyota Auris Hybrid Review & Road test Part 2 No one buys a Toyota Auris and expects to go blatting round the back roads, eking every last drop of grip and handling out of the chassis. They buy it because it does everything without fuss, competently, quietly – and forever. And if – as many believe – CO2 is the enemy of the planet, then all that sensibleness oozing from every pore of the Auris Hybrid will be wonderfully appealing, especially as there is very little compromise needed to accommodate all that Hybrid Green-ness.

VW Up! Lite Concept revealed in LA

The Volkswagen Up! Lite has been revealed at the LA Motor Show Volkswagen had promised a surprise at the LA Motor Show, and this is it, the VW Up! Lite Concept, another car in the quest by VW to produce the most efficient cars on the market.