Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Win a tour of F1 champ Jody Scheckter’s farm

In the new February 2010 issue of CAR Magazine, we join 1979 F1 champion Jody Scheckter for a tour of his biodynamic farm. He’s swapped four star for four-crop rotation in his new life as an organic farmer – and we’ve got the inside line on his Farmula One project. It’s an illuminating feature and the former Ferrari ace still keeps some of the pivotal race cars from his career – including his championship-winning ‘79 Ferrari – near Laverstoke Park Farm, in Basingstoke Hampshire.

2014 Geneva Motor Show preview

The 2014 Geneva Motor Show opens its doors on 4 March and it will be a showcase for all that the world’s car makers have to offer. Some major new cars will make their public debut at the show, including the Audi TT, BMW 2 Series Active Tourer, Ferrari California and Renault Twingo, all of which will be on sale by the end of 2014. There’ll be plenty of concept cars on display, too: some will be outlandish visions of the future, but others – including the Skoda Vision C – will hint at production models that will be on sale soon.