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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Autoweek in review: The new BMW M3 draws controversy, Spyker takes GM to court, and the 2013 Honda Accord takes a bow

The upcoming 2014 BMW M3 is ruffling feathers with enthusiasts. The new car will initially be available as only a sedan with an automatic transmission, which has led Bimmer fans to message boards and comment sections to express their disappointment. Can BMW win them over?

Skoda Octavia Hatch GreenLine arrives offering 88.3mpg – price from £20,150

Skoda Octavia Hatch GreenLine (pictured) promises 88.3mpg Even though official economy figures from car makers are, at best, disingenuous, they still serve, to a degree, and an indicator of a car’s relative economy. So the arrival of the Skoda Octavia Hatch GreenLine in Skoda’s UK showrooms with official economy figures of 88.3 mpg and emissions of just 85g/km, makes it an appealing offering for cost conscious private and fleet buyers. The Octavia Greenline Hatch  looks pretty much the same as any other Octavia, so you won’t be driving a car that shouts ‘I’m a cheapskate’, but you will get extra eco stuff like low rolling resistance tyres on 16″ Velorum alloys to give you the best chance of getting close to the official economy figures.