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Jaguar F-Type: Comparable to the Aston Martin Vantage?

Should we be thinking of the new Jaguar F-Type as a bargain alternative to an Aston Martin V8 & V12 Vantage rather than a pricey Porsche Cayman? With a starting point of £58.5k for the F-Type with the 340PS V6 Supercharged engine, rising to £80k for the F-Type V8 S, we thought prices were strong. But actually, after a week of cogitation and argument at Cars UK Towers, we wonder if they’re actually something of a bargain?

Jaguar F-Type lands in the lap of the 2013 Playboy Playmate of the Year

It does seem like Jaguar have decided that association of the F-Type with high-profile public faces is a good way to get the F-Type a few headlines, so we’ve had Lana del Rey singing her heart out in the F-Type cause, Damian Lewis acting his socks off for the F-Type’s Desire film and a plethora of faces associated with Jaguar’s Mille Miglia outing this year, where they’ve managed to get the F-Type front and centre and firmly bolted on to Jaguar’s Heritage outing. Now it’s the turn of Raquel Pomplun to raise the profile of the new F-Type a little higher, as Hugh Hefner has gifted her $100k and the use of an F-Type for a year as part of her prize for being crowned Playmate of the Year. Ms Pomplun may have preferred the F-Type as an outright gift – rather than a year long lease – but at least she’ll have the chance to parade round sunny California with the top down for 12 months.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.