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Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

BMW M3 Matte Edition: China only

BMW M3 Matte Edition - China's second limited edition M3 in a year It’s less than a year since China got it’s last BMW M3 special – the BMW M3 Tiger Edition – so we’re guessing it sold rather well as BMW has launched another limited edition M3 just for the Chinese market – the BMW M3 Matte Edition. It isn’t going to be horribly difficult to work out that the defining feature of the M3 Matte Edition is its paint job. It’s Matt Black.

Audi planning five Eco models

[ad#ad-1] As we’ve noted before, Audi has a niche for every buyer, from hatchback to supercar, with a good dose of SUV / people carrier on the way. But with the world becoming ‘Eco’ obsessed, there are plans now unfolding to put Audi at the heart of this revolution. Audi doesn’t tend to do things by halves, and its plans for an eco range, as reported by Car Magazine, go far further than most manufacturers.