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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Transport recovering after storm
Tue, 29 Oct 2013ROAD NETWORKS are slowly getting back to normal after a day of commuter chaos caused by the hurricane-force winds that whipped across the country. All forms of transport were hit by the storm, with the disruption causing morning rush-hour misery to millions. Many roads were impassable due to fallen trees and high winds, with major routes beset by long delays.
SEAT reveals new X-Perience crossover
Tue, 24 Jun 2014SEAT SEAT has revealed the new Leon X-Perience, the latest addition to the expanding Leon range and a foray into a new niche for VW's Spanish subsidiary. Following a method proven by the likes of Audi, Subaru and Volvo, SEAT has taken its new Leon estate, the ST, and added 4WD and plastic bumpers to create a new model. The basic shape of the Leon ST has remained unchanged, with a 15mm rise in ride-height and new anodised black roof rails completing the transformation.