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Olympian Hoy dreams of racing at Le Mans

SIR CHRIS HOY is planning a competitive comeback in 2016, with the Le Mans 24 hours race the target rather than the Rio de Janeiro Olympic Games. The 38-year-old is Britain's most decorated Olympian with six gold medals, including two at London 2012, and has won 11 world titles. He announced his retirement in April 2013, but his passion for motor racing and competition will be fulfilled after agreeing a deal with Nissan, which will see him compete in the 2014 British GT Championship.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Subaru SHARC wins LA Design Challenge [w/video]

Subaru's SHARC (Subaru Highway Automated Response Concept) has been named the winner of the 2012 LA Design Challenge. The judges chose the futuristic drone as the best embodiment of the 'Highway Patrol Vehicle 2025' with the judges declaring that the studio captured "the vision of Design Challenge theme by combining functionality and problem-solving technology around a dynamic and plausible story" from a choice of designs from six other automotive design studios. Studios from BMW DesignWorksUSA, General Motors, Honda North America, Honda Japan, Mercedes-Benz submitted concepts that would create a highway patrol vehicle for 2025 that tackled the ‘protect and serve' aspect while considering emissions, population growth and transportation infrastructure.