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Jaguar at the Paris motor show 2008

By Mark Walton Motor Shows 03 October 2008 15:28 Rather than celebrating the new, Jaguar celebrated the very old in Paris this year - but it was still one of the most stylish cars on display. That's because 2008 marks 60 years since the launch of the brand-defining Jaguar XK120, which was first shown at Earl's Court, in October 1948. Thankfully no.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Porsche Boxster and Cayman updates for 2009

The world’s most successful car company, Porsche, has announced upgrades for both its Boxster and Cayman models. The updated 2009 Porsche Cayman New engines, revised suspension and the magnificent PDK gearbox, make these far more than just cosmetic upgrades. These are real improvements, and make the Boxster and Cayman not just more powerful, but actually more economical.