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Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Buick LaCrosse GL concept debuts ahead of L.A. auto show

Summoning the colors of coffee, saddles and wine, Buick has crafted an upscale concept car to illustrate its potential for interior design. The LaCrosse GL debuted on Wednesday afternoon at a Detroit concert house, ahead of a showing next week at the Los Angeles auto show. The Buick LaCrosse GL features brown and caramel-colored cocochino leather inside, ice-blue stitching and an expensive-feeling suede headliner as Buick tries to lure new customers by promoting top-shelf interiors.

New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).