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Hyundai moving beyond 'value' brand reputation

Hyundai's U.S. boss says the brand is changing from a "value" brand into a "valuable" brand. John Krafcik, CEO of Hyundai Motor America, said the brand is quickly shedding its roots as a purveyor of new cars for used-car prices and becoming a major player in the global industry.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Audi launches special TTS to celebrate 500,000 sales (2013)

By Martin Saarinen First Official Pictures 16 October 2013 16:00 Audi is unleashing a special edition TTS, with RS looks and lashings of equipment. The TTS Limited Edition commemorates the iconic Audi smashing the 500,000 sales barrier, in its fifteenth year on sale. Priced from £38,860 for the coupe and £42,320 for the roadster, the special TTS costs £2815 or £4115 more than its coupe or roadster equivalent, but Audi claims the cars get an extra £5665 of kit to tempt punters.