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BRP Design Center Inauguration

On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.

Dacia Duster SUV already selling well in UK

Despite no one in the UK yet having the chance to see or drive the new Dacia Duster SUV, Renault has taken over 1,000 orders. Renault has revealed that the Duster is selling well ahead of its arrival in the UK, despite none of its dealers having their own Duster to coax buyers in to a purchase. In the 100 days since the order book for the Dacia opened, Renault has taken more than 1,000 orders from all round the UK.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.