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Study proves men prefer cars to women
Thu, 28 Nov 2013MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.
Opel reveals Cascada convertible
Wed, 17 Oct 2012Opel, General Motors' financially embattled European unit, has revealed its new midsize Cascada convertible in a series of photos. The car goes on sale in early 2013. The two-door soft top, which is widely expected to be sold in North American by the Buick brand, enters the Opel lineup as a replacement for the Astra TwinTop.
Four CCS students win awards in 22nd annual Michelin/CCS competition
Thu, 09 Dec 2010Michelin and the College for Creative Studies (CCS) in Detroit, Michigan recently held their 22nd Annual College for Creative Studies Design Competition at the A. Alfred Taubman Center for Design Education. Four CCS transportation students are receiving the exhibition opportunity of a lifetime when their winning designs are displayed in a special Michelin exhibit at the 2011 North American International Auto Show (NAIAS) January 10-23, 2011.