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2011 BMW 5-series: Bavaria's midsize sedan takes cues from bigger 7-series brother

BMW's appetite for controversial design may have waned since the heights of former design boss Chris Bangle's oft-derided flame surfacing stratagem. But it shows no sign of fading completely, as we see in the first official photographs of the new sixth-generation 5-series, which goes on sale in North America by mid-2010. Codenamed F10, BMW's midsize sedan is restyled and reengineered in a bid to keep it ahead of key rivals such as the recently renewed Mercedes-Benz E-class and the Audi A6.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford EcoSport heading for Europe

At Ford’s ‘Go Further’ even in Amsterdam today, it’s been revealed that the compact SUV Ford EcoSport will be sold in Europe. Ford in Brazil has been building a small SUV based on the Fiesta for almost a decade, and the new Ford EcoSport is a new version based on the latest Fiesta platform and already on sale in South America and India. Now Ford has confirmed – to no one’s great surprise – that they will be launching the EcoSport in the UK and Europe in the next eighteen months.