Bmw I3 I8 Electric Battery Charger Plug In Adapter 120v 12a Oem 7644239-03 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Driven: BMW X6

Why do people like some cars and dislike others? There are all sorts of reasons for sure, but there aren't so many cars that one both likes and also dislikes. The BMW X6 takes this a stage further in being a design that is likable and unlikable for the same reason.

Connectivity and customization for the 2012 Chevrolet Silverado

Heated and cooled seats, a special White Diamond Edition paint job and a new navigation system are among the upgrades for the 2012 Chevrolet Silverado. Both heavy-duty and light-duty versions also get the option of a Wi-Fi system, installed by the dealer, and new front-end designs. For 2012, the pickup will have a chrome mesh grille with a chrome surround on LS and LT models, while LTZ grilles will have body-color surrounds.