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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Third of motorists admit to driving with no MOT

A third of motorists have driven a car knowing the MOT had expired, risking fines of up to £1,000 and invalidating their insurance in the process. That’s according to a survey conducted by the Society of Motor Manufacturers and Traders (SMMT), which found that of 1,000 UK motorists, 67% had driven without an MOT for up to a week, 24% for a month, 7% for six months and – shockingly – 2% for more than six months. Now we’d give the 67% who admitted driving without an MOT for a week the benefit of the doubt – it’s easy to forget the test is due.

CDN and GM launch new interactive competition for students in North America

Multiple internships on offer with CDN-GM Interactive Competition Car Design News is pleased to announce the launch of the Car Design News-GM interactive design competition, a collaboration with GM and our partners, Dassault Systèmes and Faurecia. Eight student winners will be awarded internships at GM's design studios in North America in 2012 as the principal prizes, whilst our partner, Faurecia, will be choosing its own additional winner and offering this student an internship at its studios in either the US, Europe or Asia.  The competition is open to students studying at college/university level in the USA and Canada, on any design course, and to former students who graduated from these courses within the period April 2010 to March 2011. Students display and update their ideas and work-in-progress on the competition's website, where the interactivity comes from the ability of observers to comment and suggest specific amendments, and from GM mentors who will publicly guide and support the students.