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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Kia KH: First image of a new RWD Kia Flagship

Kia takes aim at Lexus and Infiniti with the KH Concept Kia releases the first image of the Kia KH,  a luxury RWD flagship saloon destined to be the Flagship for Kia and launching soon in Korea. It would have been unthinkable just a few years ago that Kia would reveal a new, luxury flagship saloon car and be taken seriously. But cars from South Korea have come a very long way, and plans for a range-topping luxury saloon from Kia are proof that they aim to take on the world’s premium car makers.

Dodge Charger SRT Hellcat (2015): the world’s fastest saloon

By Tim Pollard First Official Pictures 14 August 2014 17:10 Following hot on the heels of the Dodge Challenger SRT Hellcat comes the four-door version - the new Charger SRT Hellcat, unveiled this week and due to be built from early 2015. The company claims it’s the ‘quickest, fastest and most powerful sedan in the world,’ and a quick look at the specs suggests they’ve created a super-saloon to shame the fastest four-doors from Europe. The new four-door Hellcat packs a 707bhp punch and is capable of a standing quarter mile in just 11.0sec.