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Toyota Fuel Cell Sedan (2015) revealed: the £40k hydrogen car is here
Wed, 25 Jun 2014By Tim Pollard First Official Pictures 25 June 2014 13:14 Toyota has revealed the final design for its new Fuel Cell Sedan. It's a 'Ronseal', does-what-it-says-on-the-tin choice of name for the car: it is, indeed, Toyota's hydrogen fuel-cell-powered saloon - and this one is coming to a showroom near you sooner than you think. The H2 car may blend concept car cues with Japanese global design blandness, but the Fuel Cell Sedan is significant as much for the numbers involved as the futuristic look.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Model Ts take flight in California
Mon, 12 Apr 2010The first flight over the Pacific took place just south of Los Angeles just more than 100 years ago, on Jan. 14, 1910. At that time, only seven years after the Wright Brothers' first flight, the Model T had been in production just one year.