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BMW: Carbon fiber goes high volume in 2013
Tue, 12 Jul 2011BMW AG plans to begin high-volume production of carbon fiber parts in two years, making it a strong contender to be the first automaker to move beyond limited-edition use of the exotic material. But Daimler AG, which has taken steps aimed at making carbon fiber parts in 2012, is among the automakers racing toward the same goal. In 2013, BMW will start building the i3 electric car, a vehicle that features a passenger cell--the protective shell around the passenger compartment that ensures the integrity of the vehicle in a crash--made of plastic reinforced with carbon fiber.
New Jaguar XJ – the Marketing
Sat, 11 Jul 2009Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.
General Motors to keep green car technology in house
Wed, 12 Aug 2009For the first time in its 100-year history, General Motors plans to design, develop and manufacture electric motors for its growing array of gasoline-electric hybrids and electric vehicles. The electric motors used in GM's current lineup of hybrids are made to GM specifications by outside vendors. GM wants to bring the design and manufacturing in-house to save money and to apply its own technology to boost performance, lower weight and reduce power consumption, said Larry Nitz, GM's chief hybrid powertrain engineer.